Bureau van Sintnicolaas
Caballero Fabriek
Saturnusstraat 60 unit 93
2516 AH Den Haag
You catch fish,
but you sell a concept
Have no secrets,
let reporters see what and why you do it
Communication about food:
from fresh products to high-end kitchen appliances
Concept development
Thanks to years of experience with fish-related marketing communications, we know how to bring fishermen and their products closer to the consumer.
Bureau van Sintnicolaas stands at the cradle of successful concepts for fresh fish such as Scheveninger’Best and Zuidwestervis. Now in development: an innovative concept for children!
Zeeuwse krupuk
For the Tholen-based family company Wilthagen, famous for its pork rinds and liverwurst, we oversaw the concept development and market introduction of a completely new snack concept: krupuk from Zeeland. A traditional, artisanal Indonesian krupuk cracker made from natural ingredients: North Sea shrimp, Eastern Scheldt seaweed and Dutch onions. The Zeeuwse krupuk in its colourful, striking packaging has been available throughout the country since the end of 2017.
Sustainability Communications
Food production needs to be increased to feed the growing world population. But the impact of this must be kept to a minimum.
We assist various companies and organisations with their sustainability policy and communications. Both in terms of strategy and in a practical sense by producing brochures, websites, animations and videos and by organising press contacts.
ASC
About half of all the fish sold in stores is farmed. The ASC label was introduced in 2012: a global, independent label for responsibly farmed fish. We arranged the logo testing, drew up the communications plan and organised the launch in the Netherlands and Germany as well as an international press visit to certified pangasius farms in Vietnam.
The client list of Bureau van Sintnicolaas among others includes:
About Bureau van Sintnicolaas
Following a successful career as director of the Dutch Fish Marketing Board (Nederlands Visbureau), the promotional agency of the collective Dutch fishing industry, independent entrepreneurship beckoned Tilly Sintnicolaas and she established Bureau van Sintnicolaas. Since its inception, Bureau van Sintnicolaas has worked for interesting clients in the national and international food sector.
Collective Promotion
Besides the PR for premium brands, we are highly experienced with working for trade organisations, interest groups and promotional organisations. Bringing parties together and helping them focus on the common goal are second nature to us.
International cooperation
Our field of activity extends beyond the Netherlands; customers from countries such as Belgium, Germany, Great Britain, Ireland and Chile also rely on us to organise PR activities geared to the Dutch and/or Western European market. For many years, we have already been working with partner agencies in Belgium and Germany that adopt a similar approach to ours for this.